LinkedIn Reporting & Analytics: How to Measure What Matters

Are your LinkedIn campaigns really working?
In this session, led by Lee’Ann Burgess, one of just 80 LinkedIn Certified Marketing Experts worldwide, we’ll learn how to make sense of LinkedIn’s reporting tools so we can see what’s driving results and what isn’t. This training will begin with a high-level LinkedIn overview for businesses to ensure everyone is up to speed before diving into reporting and analytics.
We’ll cover: • How to align the right metrics with your campaign objectives • Using Campaign Manager to compare, filter, and export reports • Setting up the Insight Tag for website retargeting and conversion tracking • Understanding demographic insights to refine your targeting • Leveraging the Recommendations Hub to optimize campaigns in real time
Attendees will leave with a practical checklist you can use to track ROI, benchmark performance, and continuously improve LinkedIn marketing efforts.
Presented by Lee’Ann Burgess, Social Vibe Marketing