Masterclass - Building a Winning Go-To-Market Strategy

Get insights on how to build a solid GTM strategy once we are beyond MVP and ready to Monetize Products & services.

Most startups struggle to reach out to market not because their product/solution is bad, but instead they lack the proper strategy to get into the market. This master class will give you a road map to not only enter into your local market but rather make your product/solution global.

Why Attend?

• Real-world insight, not theory. Marcel has built and scaled startups globally and will share hard-won experience, not a textbook theory.
• Actionable frameworks you can use the same week. Leave with a actionable matrix and a GTM canvas ready to apply to your product.
• Relevant across industries and geographies. Whether you're in SaaS, marketplace, or physical products, the principles translate.
• Access to a seasoned angel investor's lens. Get rare perspective on what investors look for in a startup's international expansion story.

Who Should Attend?

• Founders & co-founders: Post-MVP and planning the first international push.
• Product & growth leaders: Owning international expansion or new market entry.
• Sales & BD professionals: Building or leading cross-border revenue pipelines.
• Early-stage entrepreneurs: Wanting to think internationally from day one.
• SME owners: Looking to move from a national market into regional or global expansion.

About Speaker:
With over 30 years of executive sales and business development experience across EMEA, the USA, and APAC within high-tech startups, Marcel brings unparalleled expertise to the table. He is an Executive Advisor to global startup ecosystems, actively coaching, mentoring, and training startups, entrepreneurs, and business angels.
Currently expanding his advisory services into the GCC region from his base in Doha, Qatar, Marcel offers a truly global lens. He is a UK citizen, bilingual in English and French, with working knowledge of Spanish, Italian, German, and Arabic.