Bewe: a mobile game designed to curb food cravings (MRB #73)

Hacking cravings with mobile games: turning neuroscience into a scalable product

Description du talk
Why do most habit-change apps fail? Because behavior isn’t rational.

This talk shares how Bewe turns neuroscience research into a mobile game that rewires the brain’s reward system, and what this means for building an engaging, retention-driven mobile product that is scaling globally.

Speakers
Barnabé Delarze is Head of Growth at Bewe. He is a two-time Olympian and holds an MBA from Oxford University. With a multidisciplinary background, he bridges the gap between complex cognitive science and engaging, user-centric mobile experiences.

Langue du talk
English.

Localisation exacte
https://maps.app.goo.gl/TrFPxbZnyU16jg6Q6