Ep #27 Case Study: Suretap, mobile payments made easy!

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NOTE: Session begins at 7:00pm, please arrive 15 mins early for some snacks!

For episode #27, we will be paying Digiflare a visit to learn about Suretap – Rogers' mobile wallet solution. The Suretap wallet is an innovative application that enables Rogers customers to store payment cards and complete everyday point of sale transactions using their mobile device. Leveraging Near Field Communication (NFC) Technology, the service allows you to securely download your CIBC credit card details to your NFC SIM card for use in mobile payments. To make a purchase, just tap your device at a contactless point of sale terminal and you’re good to go!

Digiflare is a digital agency that provides solutions and services to the top North American brands within industry verticals such as Media & Entertainment, Financial Services and Consumer Packaged Goods. They help organizations discover and deliver new opportunities to enhance their business through interactive experiences on emerging platforms across the web, mobile / tablet, desktop, game consoles and TV devices. Digiflare has worked with top media brands such as The Score Media, PBS, Starz, Disney XD, Rogers Communication, and Bell Media.

Our presenters this episode will be:
Vitali Soroka - Senior Art Director at Digiflare
Bernice Chan - Senior Information Architect at Digiflare
Anand Sivakumar - Suretap Product Manager at Rogers Communications

The presentation will be focused around the UX and design process that went into the Suretap project.

During this session, we'll learn more about:

• The design process for mobile applications – from wireframes to visual design

• Innovating and pioneering user experiences for emerging technologies and behaviours

• Managing client relationships and expectations

• Generally how cool it is to work in the UI/UX field

Suggested Readings/Downloads:

Suretap Overview

https://www.rogers.com/web/content/suretap

Press Release

http://about.rogers.com/About/Media_Relations/News/13-11-07/Rogers_to_deliver_first_mobile_wallet_from_Canadian_carrier.aspx

Mobile Syrup Article

http://mobilesyrup.com/2014/02/05/rogers-suretap-wallet-to-launch-soon-will-come-pre-loaded-on-future-devices-with-pre-paid-mastercard/

Techvibes Article

http://www.techvibes.com/blog/rogers-forges-strategic-partnership-with-mastercard-prepares-to-launch-suretap-wallet-2013-11-07

Learn about Digiflare

http://digiflare.com/

Background on our Case Study Series:

The presenting team will lead the discussion by sharing their experiences in mobile. The rest of us give feedback, ask questions and share lessons. Our general rules for peer discussion still apply: no props, no podiums and no pitches.

Background for new attendees:

Mobile Startups TO is a monthly, cross-town meetup to discuss applications and implications of mobile technologies and strategies. Our meetings are best suited for (but not limited to):

• Mobile business founders
• Designers and creative directors
• Marketing professionals
• Independent and professional mobile app developers
• Anyone with an interest in helping to build the mobile revolution
• $5 fee goes towards securing your spot and refreshments for each attendee