🎙️ Qualabs' Tech Meetup – Advertising in Streaming

🔄 Advertising in Streaming: Standards & Measurement
Our next Tech Meetup will explore two key perspectives shaping the future of ad-supported video.

Session 1: "DASH/HLS SGAI Mechanism Interop"
👤 Zachary Cava – VP of Media Architecture at The Walt Disney Company
With the 6th edition of the DASH specification now finalized, new mechanisms enable direct interoperability for Server-Guided Ad Insertion (SGAI) across both DASH and HLS.

Session 2: "Ad Insertion doesn’t pay. Ad Measurement does"
👤 Olivier Cortambert – Head of Solutions Architecture at Yospace
Olivier will share his perspective on why measurement plays such a central role in the success of streaming advertising.

🗓️ Wednesday, September 24th
🕔 Time: 5:00–6:00 p.m. UTC-3 / 1:00–2:00 p.m. PST
📍 Where: Online Meetup – hosted by Qualabs
👤 Moderated by Nicolás Levy – VP of Technology at Qualabs

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