Everyone emphasizes that user data, user research, and user testing – all which contain the word ‘user’ in them – must involve your user. This is the one thing everyone is absolutely clear on... there has to users in User Experience (UX). So why is it, that almost two decades into the 21st century, there still people confused about the value of UX in software development? This presentation discusses why there is a persistence of clients, project/product managers, and stakeholders who don’t know what UX entails, and how this can be championed and integrated in software development.
About our speaker:
Tim has over 20 years of expertise in UI Design, Front-End Development, UX Research, and content strategy. He is well-versed working with digital product life cycles, Lean UX principles, and aligning user goals to business goals. Current areas of interest to Tim include Data Visualization, Enterprise Software Usability, Facilitating Design Thinking, and Omnichannel UX. His UX background spans across advertising, alternate fuels, defense, eCommerce, education, healthcare, library sciences, museums, nonprofit, and software development.