Morning Focus – Why Marketing Belongs in the C-Suite
Details
📅 February 10th, 2026
🕘 Time: 8:00 – 9:30
☕ Breakfast & coffee included
Marketing is often treated as a set of tactics: campaigns, events, ads, social posts. Useful, yes. Strategic? Not always.
But marketing is so much more: it’s a source of insight, direction, and long-term growth, and for that, it earns its place in the boardroom
At the next edition of Morning Focus, we welcome Anette Veidung, Chief Marketing Officer at Interwell, and former CMO at Easee - one of the few CMOs based in Stavanger.
Anette will share:
- Why marketing has a strategic role to play and how it shapes company direction.
- How marketers can earn influence, position themselves internally, and contribute to decisions that matter.
- Her own path to the CMO role and how she’s creating change - including the thinking behind Interwell’s rebrand and how marketing continues to impact the company’s development.
Whether you work in marketing or collaborate closely with it, this session explores what happens when marketing gets the seat at the table it deserves.