Real-time fundraising adventures with Drew Pflaum (SavvyWise)

In July 2025, SavvyWise was just an idea. By September, the team had launched an MVP. By October, they had their first paying customer.

The months that followed brought a rapid series of milestones: winning the Venture UWA incubator, passing $100k in sales, completing several capital raises, and seeing the company’s valuation grow across each round.

But behind those headline numbers is the more useful story: how the idea came together, how the team found early customers, what they learned from investors, and how they managed the pressure of building while fundraising.

In this session, Drew Pflaum, co-founder and CEO of SavvyWise, will share a candid founder journey from idea to early traction, including the lessons, mistakes, trade-offs, and decisions that shaped the company’s first six months.

About Drew:
Drew Pflaum, CPA, is the co-founder and CEO of SavvyWise. Before starting SavvyWise, Drew was a Director at Perth-based accounting firm Munro’s, and brings a background in accounting, advisory, and business strategy to his work as a startup founder, combining commercial experience with the hands-on realities of building a new company from scratch.

Agenda:

• 7:30 am: Shameless plugs and announcements. Introduce yourself or announce your startup to the Perth startup community!
• 7:45 am: Real-time fundraising adventures with Drew Plfaum from SavvyWise
• 8:30 am: Networking & delicious breakfast treats
• 9:00 am: Finish

Live stream
This event will also be live streamed by the amazing folks at Perthvideo.com.au, thanks to the Department of Energy and Economic Diversification.

Access the live stream and all our post-event recordings here:
https://perthvideo.com.au/morning-startup-perth/

Coffee, Food and Sponsors
Tell Joey Zaza's you're heading to Morning Startup on the way in for a free coffee courtesy of Purpose Ventures, and enjoy some of their delicious breakfast treats courtesy of Typeset and IdeaToLife!

Thanks to the awesome team at Beacham Group for covering our meetup fees and keeping this meetup alive 🙏 ❤️