Open networking will begin at 6 p.m., followed by 30-second introductions and then our featured speaker.
"Raise Your Advertising IQ in 20 Minutes or Less"
Advertising is a science first, and an art, second. Success can be reduced to tried and true formulas. Barry Cohen, author of the book 10 Ways to Screw Up an Ad Campaign, will show you how smaller companies can avoid critical mistakes and out-advertise their competitors, even when they can't outspend them. He covers both messaging and media do's and don'ts.
Barry Cohen has worked with smaller companies to improve their advertising ROI for 30 years. Currently, he and his partner operate AdLab Media, an ad agency/PR firm/audio-video production house. He has worked for other ad agencies, in New York radio and briefly managed a Virginia radio station. Barry has written two books and edited four for other authors, as well as contributed guest articles to business and trade publications. He has addressed trade shows and conferences coast to coast on the subject of effective advertising. He has been extensively profiled in both regional and national publications, including: "The (Bergen) Record", New Jersey Business, "The Miami Herald", Entrepreneur, "The Wall street Journal's Startup Journal.com", Radio Ink, Radio Business Report, Radio & Records, Pollstar, etc. His company buys media nationally, at deep discount, and produces commercials in their own -in-house studios. Contact him at: [masked]
Bring your business cards and any material you'd like on the literature table. There will be adequate time allotted to networking prior to and following the presentation.
There is no charge or room fee, though you are strongly encouraged to dine or drink to preserve that arrangement. It's important that you R.S.V.P., as room is limited and it is the only way to receive updates due to venue changes or response to weather situations.
If you decide not to attend, even on the day of the event, please change your RSVP to "no." This will allow anyone on the "waitlist" to get your spot.
Please let me know if you have any questions or comments. I hope to see you there. Bill