The Lean Brand, with Jeremiah Gardner and Brant Cooper

Jeremiah Gardner and Brant Cooper will be joining us on Oct 28th to share the concepts behind their new book The Lean Brand. As Jeremiah says, "Products create functional value, while brands create emotional value." So how do you create a brand for your product that leads to passionate customers? The old methods were fuzzy and mysterious (not in a good way) to most entrepreneurs. Brant and Jeremiah think it can be done better with a lot less waste.

Many of you know already know Brant Cooper from his books The Lean Entrepreneur and The Entrepreneur's Guide to Customer Development. I hope you can join us on the 28th to hear these two share their ideas and take your questions.

Reminder: we also have a meetup on Oct 16th (https://www.meetup.com/lean-startup/events/209077372/) discussing how lean applies to a product consulting context, and sharing lessons around applying lean to new product innovation.