Fuel Your Funnel: Design Thinking & AI for Sales Growth

The entrepreneurial process thrives on feedback, and your sales funnel is no exception.

In this interactive session, Elizabeth Rains, Program Success Manager at VentureLab, will show how design thinking principles, empathy, brainstorming, prototyping, testing, and iterating, can help you attract and retain customers.

Through a hands-on workshop, you’ll learn to:

• Recap Design Thinking – Refresh the key stages and mindset.
• Apply to Revenue – Adapt the process to optimize funnels and boost user satisfaction.
• Identify Feedback Opportunities – Spot where to gather customer insights across the sales and service journey.
• Prototype Feedback Mechanisms – Create and refine tools like surveys, email templates, and call scripts.
• Embrace Iteration & Adaptability – Build a continuous improvement loop to reach product-market fit.
• Leverage AI, CRM & PM Tools – Streamline tracking, analysis, and product development.

Speaker
Elizabeth Rains — People-Centered Processes and Data
Elizabeth builds customer relationships and internal systems that deliver measurable results. At VentureLab she combines her background in entrepreneurship and education with CRM, project management, and AI tools to craft customer-centered strategies and capture actionable feedback.