SEO Fundamentals: A Deep Dive into AEO, GEO, and AI

A quick summary of what participants will learn:

• AEO (Answer Engine Optimization): How to structure content to rank in AI-powered tools like Google’s SGE, ChatGPT, and Bing Copilot.

• GEO (Generative Engine Optimization): How to optimize for content that AI models reference, summarize, or recommend—focusing on authority, freshness, and structured data.

• AIO (AI Optimization): How to write, prompt, and collaborate with AI tools to create high-performance SEO content at scale.

By the end, attendees will walk away with actionable strategies to future-proof their SEO, align with how search is changing, and leverage AI as both a search engine and a content creation partner.