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Digital Demand Generation: The Art of Nurturing Revenue-Relevant Leads
Demand generation is more than just a branding concept – it’s a key factor in nurturing customer relationships for the long term. Moreover, digital demand generation is among the most cost effective methods to draw prospective clients to your product or service. So how do you get it right? In this Meetup you will learn best practices for: - Using and tracking LinkedIn and other channels for Demand Generation and Account Based Marketing - Marketing automation - Lead scoring & grading, nurturing Format: - 30 minute speaker presentation with Q&A - Open round of discussion & audience feedback Our speaker: Benyi Heider is a Global Online Marketing Manager at Celonis SE. Celonis is a New York- and Munich-based enterprise software company and Germany´s latest unicorn that offers an Intelligent Business System based on the process mining technology it pioneered. In his role, Benyi is responsible for the global demand generation through digital marketing channels including the areas of ABM, (Social Media) Performance Marketing and Marketing Automation (lead nurturing, scoring & grading). Benyi holds a M.Sc. in Management with Specialization in Strategic Marketing from Católica Lisbon, School of Business & Economics. Prior to his job at Celonis, he worked in the areas of marketing and consulting in the pharmaceutical industry.

JetBrains

Elsenheimerstraße 47 · München

    Past Meetups (20)

    What we're about

    Organized by Charlotte Han (http://www.charlottehan.com/) @sunsiren (https://twitter.com/sunsiren). Do you want to grow your business online and take your career as a digital marketer to the next level? You've come to the right place. In this group we will learn, collaborate and share the latest news, tools, knowledge and best practices in audience research, persona creation, customer acquisition, customer engagement, demand generation and conversion strategies.

    We will have regular speakers on the latest trends and topics, as well as networking events. Come, and you shall have fun!

    The Meetups will be in English, but all are welcome!

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