The $250K Agency Playbook

Most agencies struggle not because they lack skill — but because they serve the wrong clients.

In this session, I’ll break down how I built a software development agency that generated over $250,000 in revenue in two years — and how dialing in our Ideal Client Profile (ICP) changed everything.

This will be part case study, part working session.
You’ll learn:

• How we landed early clients (and why some were a mistake)
• The revenue difference between pre-revenue founders vs. growth-stage clients
• How misaligned ICPs quietly kill profitability
• The 2–3 questions that immediately clarify who you should (and shouldn’t) serve
• How to position your offer so the right clients self-select

We’ll also do a short ICP calibration exercise so you leave with:

• A clearer definition of your best-fit client
• A sharper positioning statement
• A more focused outreach strategy

This is ideal for:

• Non-technical founders building their first product
• Freelancers trying to scale into an agency
• Service providers stuck with inconsistent revenue
• Anyone tired of “any client is a good client”

If you’re serious about building something sustainable — not just busy — this will help you avoid expensive positioning mistakes.