About us
SAFO Music Group hosts monthly Networking Evenings on the first Monday of every month. This is an amazing opportunity for artists and music industry professionals to build their network of contacts as well as learn invaluable industry advice.
SAFO Music Group HQ is based in Crouch Hill, London and our team have worked with the likes of Sam Smith, Ed Sheeran, Pixie Lott, One Direction, The 1975, Becky Hill, Samantha Harvey, Ella Eyre and many more.
Our meet up groups run from 18:00 - 21:00 and entry is completely free. We will also be running a speed listening sessions where artists will be able to play their music to our team to gain some valuable feedback.
In addition to our 'Networking Evenings', we also host industry masterclasses which are £20 a head. The SMG Masterclasses feature A&R's, Publishers, Managers, Artists, Agents, PR experts and more, providing expert advice to anyone wanting to get into the music industry so keep your eyes peeled for them!
Check out a little taster of what to expect:
We'll look forward to meeting you soon!
The SAFO Music Group x
Upcoming events
13
SAFO Music Group's Networking Night
·OnlineOnlineSAFO MUSIC ONLINE MASTERCLASS
## From Followers to Fans
Join us online for From Followers to Fans: How Artists Can Grow Their Audience on Social Media! Discover uselful tips and tricks to turn casual followers into real fans who love your music. Whether you're just starting out or looking to boost your presence, this event will give you the tools to shine on your favorite platforms.
Don't miss out on leveling up your social media game and connecting with your audience like never before!
In today’s music industry, building an audience is part of building a career. But with millions of songs, artists and pieces of content competing for attention every day, how do you actually get people to stop scrolling, listen to your music — and become fans?Join Green Chair Artist Growth for an online industry seminar exploring how independent and emerging artists can use social media to build visibility, grow their fanbase and create long-term momentum around their music.
We’ll talk about:
Building your artist brand — creating an online identity people remember
Content that connects — what to post beyond simply promoting your next release
Growing your reach — using Instagram, TikTok & YouTube to get your music in front of new audiences
Understanding the algorithm — what actually drives reach, engagement and discovery
Followers vs. fans — how to turn passive viewers into people who genuinely care about your music
Release campaigns — how social media can support your singles, EPs and albums
Authenticity vs. strategy — can you grow without becoming a full-time content creator?
What the numbers tell you — using analytics to understand what is working and what isn't
Common mistakes — the social media habits that may be holding your artist career back
This is for artists who want more than views.
It's for you if you want to build an audience, create a community and develop a sustainable music career.
Whether you're releasing your first single or already building a following, you'll leave with practical ideas, strategies and a clearer approach to growing your audience online.💬 Bring your questions. Bring your experiences. Let's talk about what really works in today's music industry.
📅 Date: 17th of September, Thursday
⏰ Time: 7PM (UK)
💻 Online: Zoom
🎟️ Register: Get the free ticket on Eventbrite and we will send you the link closer to the date
Hosted by Green Chair Artist Growth team: Laurence, Hobbs, Mirella Sileci, Brett Boswell and Kamile Balcytyte
Helping artists turn their music, audience and potential into real career growth.
🎧 Don't just release music. Build your audience. Build your career.
TAKE A SEAT!
www.gcartistgrowth.com5 attendees
Past events
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