Ads Under the Cover

Ever wondered how ads seem to know exactly what you’re looking for the moment you mention a product or search for it online?

This session covers some of the fundamental programming techniques that go behind the scenes to make targeted advertising possible, seamlessly to the end user.
Lucas Ericson will provide you with an overview of backend infrastructure and primarily the frontend components that handle client-side logic. We’ll focus on the integration of video ads, covering bid selection, ad playback, and implementing graceful fallbacks to ensure a seamless user experience. Expect real-world examples and hands-on code demonstrations to spark lively discussion.
This will be a technical session with opportunity to deep dive into the code with real live examples that should spark lively discussion.
As usual, drinks and food will be provided for registered users. We are looking forward to seeing you all after a long summer break.