How to Turn Your Expertise Into a Book That Builds Authority

You know your subject.

You may have spent years—or decades—developing expertise, solving problems, building a business, or developing ideas worth sharing.

But having enough knowledge to write a book and knowing how to turn that knowledge into a compelling book are two very different things.

In this live recorded session, we'll explore how founders, consultants, entrepreneurs, professionals, and subject-matter experts can design a book that does more than simply share information.

We'll discuss how to:

• Determine what you want your book to accomplish
• Decide what you want to become known for
• Identify the right reader and the change you want to create
• Find the central idea that holds the book together
• Use narrative to turn information into a compelling progression
• Demonstrate expertise without making the book feel self-promotional
• Use evidence, experience, research, and stories to build credibility
• Design a book that can create opportunities beyond book sales

We'll also work through a simple Authority Book Blueprint you can use to evaluate or develop your own book idea.

This session is especially useful if you're considering a nonfiction book to build authority, establish thought leadership, attract opportunities, support your business, or bring greater attention to your ideas.

You don't need to have started writing. Bring an idea, a book already in progress, or simply your expertise and a desire to figure out what kind of book you should write.

Live online session. Questions and discussion are encouraged.