Unfiltered Employer Branding Meetup - Come meet us!

Employer Branding seems to be the newest and coolest buzzword of the moment - but what is it exactly?

Do you consider it a marketing strategy or a talent acquisition technique? Do multinational corporations and young and dynamic startups face similar challenges? What are the responsibilities of Employer Branding Managers? And what are the key success indicators?

Our Employer Branding live event will feature four industry experts from various disciplines to discuss Employer Branding, challenges and opportunities, role responsibilities, execution, and success.

Agenda:
18:30 - Gathering and greetings
19:00-19:40 - Professional Panel, hosted by Hila Weissberg, Globes

• Tzvia Keren, Employer Brand Manager, Fiverr
• Roni Efrati, Employer Branding Manager, Soluto
• Shirley Hermann, Director of Marketing & Employer Branding, Microsoft Israel R&D Center
• Aviv Weizmann, Head of Communications and Employer Branding, Natural Intelligence

19:40-20:00 - Q&A
20:00-21:00 - Networking

Professional Panel:

* The panel will be hosted by Hila Weissberg, writer, and editor at Globes, podcast host "The Submarine of Globes.

Panelists
* Tzvia Keren began her professional path 15 years ago in the worlds of marketing, advertising, and branding. Tzvia led strategy for multinationals such as PepsiCo, Danone international, and more. She grew into employer branding, leading the global tech and product group at Just Eat Takeaway.com, and today leads the field at Fiverr.
Tzvia graduated from the Open University, she holds a bachelor's degree in communication and social sciences with honors.

* Roni Efrati is Soluto’s Employer Brand Manager. After a couple of years in the music production industry, Roni found her path to the world of communications in SAP’s R&D Center in Israel, while discovering her true passion for Employer Branding, leading to her current position in Soluto. Roni volunteers in she codes; as lecturers’ relations manager, and enjoys learning new ways to empower the stories of our brands.

* Shirley Hermann, in her role as Director of Marketing and Employer Branding, has been leading for the past 4.5 years the most strategic marketing campaigns at Microsoft Israel R&D Center (ILDC). Shirley is responsible for the sustainable and successful Employer Branding strategy and roadmap that lead ILDC to be named for 3 years in a row, the best place to work in Israel by the prestigious rankings of Duns100 and CofaceBDI. Before joining Microsoft, Shirley worked for Wix.com where she multiple large-scale marketing campaigns, notably the 2017 Super Bowl campaign with Gal Gadot and Jason Statham. After graduating with her MA in Film and Communications from Tel Aviv University, Shirley started her career path as a film producer and not long after was hired to produce "The Congress" by Ari Folman, which opened the Cannes Film Festival in 2013.

* Aviv Weizmann is the Head of Communications and Employer Branding at Natural Intelligence. For the last two decades, Aviv’s been leading the media relations of some of the largest brands in the world, such as Google, PayPal, eBay, Samsung, and others, and before joining NI, served as the Spokesperson of Microsoft Israel. Aviv holds a Master's degree in Mass Comms from Tel Aviv University, specializing in Corp Comms from the Danish School of Media and Journalism (DMJX), and a BA in Mass Comms from Sapir Academic College. Aviv is extremely passionate about discovering and promoting compelling stories that make people's technology experiences memorable.