January 28: Generating Buzz & Loyalty Online

You're generating great content, but it's difficult to cut through the noise online today. How do you get your audience to connect and engage with your content, and how do you use different networks to create campaigns? Plus, what are the psychological and game theory principles used to ensure that visitors come back again and again? Join us and learn more about how to effectively reach your audience.

Jared Schwartz (https://www.linkedin.com/in/jschwart), VP of Strategy & Innovation at Beaconfire Red Engine, will discuss the underlying psychological and game theory principles the most addictive websites and applications exploit to ensure that users come back again and again — and learn how to apply these tactics to your own digital program and marketing efforts.

Daniel Russell (https://www.linkedin.com/in/daniel-russell-11649126), Founder of Attentiv, will talk about grabbing people's attention and building brand awareness through creative blogging and engaging content. He will also cover innovative content promotion techniques that can help generate buzz around your brand.

Claire Baumann (https://www.linkedin.com/in/clairebaumann), Senior Editor, Digital Media at the United Nations Foundation, will speak on how to use networks, as well as networks of networks to create campaigns and initiatives with big reach and engagement. She will draw on examples from the recent Global Goals (http://www.globalgoals.org/) and Earth to Paris (http://www.earthtoparis.org/) campaigns on behalf of the United Nation’s recently adopted Sustainable Development Goals and December’s Paris Agreement for climate change action that saw billions of impressions around the world.

_________________

NetSquared DC is a vibrant local community thriving at the intersection of social change and technology. We’re part of a global NetSquared movement that focuses on the exponential impact we can have when we combine our hunger for change with powerful new technologies.

We’re proud to be one of the largest and longest-running NetSquared groups around, and thank our amazing members who come out in force each month to share what they’ve learned and get to know each other better.

A full archive of our past events is available here on our Meetup page at https://www.meetup.com/net2dc .