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Community Management Inside Out: Why culture matters

A friendly fireside chat with some of Vancouver’s powerful proponents of brand culture. This talk will discuss the benefits of reaping a strong internal culture and what effects these activities have on the bottom line.

This event is for marketers, communicators, nonprofits and everyone else who wants to learn the art of community management.


  • 6:00 - 6:300 PM: Networking and snacks
  • 6:30 - 7:30 PM: The main event!
  • 7:30 - 8:00 PM: Q&A and Wrap


Lima Al-Azzeh is the Marketing & Communications Manager at Invoke: A Digital Innovation Company. By day she’s helping clients build meaningful connections and find their voice online. By night she’s in adamant analog mode and volunteers her time towards local storytelling initiatives like Rain City Chronicles and A Good Book Drive.


Ambrosia Humphrey, VP Talent - HootSuite

As VP of Talent, Ambrosia heads up HootSuite’s people management strategies globally. Joining the company in 2010, her start up, operations, and international experience provide invaluable assets to driving hypergrowth across the organization. Over the past two years she has scaled HootSuite from 20 to over 300 employees in 11 countries as well as to recognition as BC Business Magazine’s Top Employer of 2012. Ambrosia is committed to modernizing the HR function, with her work the Social HR frontier leading to a recent nomination
for YWCA’s Women of Distinction Award. She has managed teams in North America and Europe; developing top talent, top employers, and innovative operational practices for the past 10 years.

Ambrosia works with many local non-profit foundations and is the co-founderof children’s music initiative Sing it Fwd. She is a graduate of Simon Fraser University, has motorcycled across three continents, and is a general enabler of 
dance parties.

Alanna Fiedler, Project Coordinator - BrightKit

Alanna has spent the last 5 months at a growing technology company called Brightkit as their Project Coordinator. In this role she wears many hats from Project Management, Account Management to Bookkeeping. She is the hub between Clients, the Sales Team and the Software Developers. This role is all about communication and positively influencing all stakeholders.

Before joining Brightkit Alanna spent 2 years as a Sales Recruiter. She has completed a Bachelor of Business Administration at BCIT and a Diploma in Business Management. She has had the opportunity to travel in South East Asia, Central America and Europe and had some unique jobs along the way.


  • Event hashtag: #Net2van
  • Hosts: @Net2van and @marketing_girl
  • Presenter: @ivancouverite
  • Venue sponsor: #SAPVancouver


Mobility Access: This venue has ramps and elevators and is wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.

We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.

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  • Nicole B.

    Wonderful to meet so many engaged, authentic and interesting people just weeks after moving here from Toronto. Looking forward to next time!

    2 · January 30, 2014

  • Noah F.

    What a great introduction to Net2Van. Looking forward to more ^_^

    1 · January 29, 2014

  • Troy W.

    Thanks to the organizers for putting on a great event. I know we all found it insightful. I am working on a social media startup- We won't be launched for several months but please feel free to follow me at @crowdmakrtroy on twitter for launch details (when they happen)

    1 · January 29, 2014

  • Crystal H.

    Thanks to everyone who came out last night. I'm feeling inspired and energized our workplace culture and the potential! So many ideas! As I mentioned we've launched "University of Invoke" at Invoke Labs. If you're interested, here's the link to Social Media 101: Creating a Social Media Strategy:

    And if you'd like to win your way in, just tweet: Develop your own strategy @invokelabs #UofI Social Media 101 on Feb 5:

    *High five!*

    January 29, 2014

    • Jennifer C.

      Thanks, Crystal! FYI - your appears broken!

      January 29, 2014

  • Lima A.

    Can't thank everyone enough for participating and being so open. You made it easy to share insights and spark conversations. Major, major, major thank you to Eli, Crystal, Ambrosia and Alanna.

    Keep in touch - I'm @ivancouverite and @invoke.

    1 · January 29, 2014

  • Jen N.

    Similar to Natasha, I was a newbie last night too. And I left feeling inspired and fuelled for my passion projects. I thought Alanna and Ambrosia were a great balance and played well off each other. Lima you were perfect on keeping things moving along and initiating smart conversation starters. Definitely coming back. Definitely spreading the word to my network about this network. Thanks for being awesome. oh and ps. I'm super stoked for #UofI

    2 · January 29, 2014

  • A former member
    A former member

    It was my first time with this group. I found the people friendly and the choice of presenters was perfect for offering dynamic insight on the various questions surrounding culture. The event was really well facilitated. I left inspired and appreciated the reminder that there exists great networking opportunities in my own backyard! (I travel a fair bit). A big THANK YOU for coordinating this event.

    3 · January 29, 2014

    • Crystal H.

      Thanks for coming Natasha. It was lovely to meet you in the lobby beforehand. I'm glad you had a good time, and I really appreciate the feedback. (I agree, Lima, Ambrosia and Alanna were incredibly open. I really appreciated that too). Hope we'll see you at the next CM Forum!

      2 · January 29, 2014


    It was extremely helpful and speakers had givers heart in openly sharing their insights.

    3 · January 29, 2014

  • Elijah van der G.

    55 attendees. For the record.

    1 · January 28, 2014

  • Janka M.

    Hello everyone, unfortunately I cannot come. I believe you will have a lot of fun while learning a new ideas.

    January 27, 2014

  • NetSquared

    How do you successfully introduce social media-like communication tools into your organization, like Yammer or Salesforce's Chatter?

    January 27, 2014

  • Lima A.

    Hey everyone, looking forward to seeing you all on Tuesday night! We'll likely start with some intros by our illustrious presenters and head directly into Q&A - I want you all to have ample opportunity to be heard.

    Let's do our presenters the favour of being organized! If you have a pressing question, please post here and I'll do my best to ensure that we discuss.


    3 · January 24, 2014

Your organizer's refund policy for Community Management Inside Out: Why culture matters

Refunds are not offered for this Meetup.

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