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[FIELD TRIP] Crowdsourcing for Public Engagement

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Crowdsourcing Public Engagement: Proven Techniques to Mobilize Your Base


In this master class, award-winning leaders in crowdsourced public engagement projects, Reilly Yeo and Steve Anderson, will provide participants with a tangible blueprint and lessons learned from several years of hands-on work in some of the largest and most successful engagement campaigns in Canada and beyond. They will also share their expertise connecting projects with internal participatory decision-making, ensuring that changing generational expectations for participation are met, to keep young talent and stakeholders inspired and engaged. 

In this intensive day-long workshop, you'll learn:

How to set up online campaigns that facilitate mass participation of thousands or more people who will endorse your cause, project or product.

• How to craft your message for broad, inclusive, and positive engagement - taking people beyond opposition towards meaningful constructive engagement in decision making.

• How to climb a community of supporters up a “pyramid of engagement” through integrated online tools, social media and narrative.

• Methods that can be used to incorporate and recognize the input of staff, supporters and other stakeholders into your work and planning.

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