We all have an idea of what Google Analytics can do, but do you know how to use it to help your organization? Do you know who your visitors are and what actions they're completing on your website? Do you know how to best use all the data provided by Google Analytics?
We are very happy to welcome Nina Cruz and Elena Czubiak from the Google for Nonprofits team for an afternoon workshop with NetSquared Vancouver. They will walk through the latest version and features of Google Analytics, and then get you to roll up your sleeves to ensure you're tracking clear goals for your organization. Learn what is working in your marketing efforts and on your site so you can make better decisions to further your mission.
Homework before session:
As this is a "hands on session," please come prepared to get the most out of this workshop.
• Have Google Analytics installed on your site
• Be able to log into Google Analytics (http://analytics.google.com)
• Be able to log into your website
• Bring your laptop!
Nina has been with Google for over 5 years and has experience on both the Sales and Engineering sides of the business. On the Sales side, she provided customer support and product expertise for a wide range of Google products including AdWords, YouTube, and Google Analytics. She currently works for Google Play, managing communications to the 1.1 million Google Play app developers.
Elena has been at Google for 5 years and has worked on over 10 Google products, like Gmail and Google Docs. She is currently a program manager on Google's consumer help center team, using analytics to make sure that people get the help they need. Before joining Google, Elena interned at a film non-profit and was tasked with figuring out what to do with the "free money from Google" in their AdWords account.
About Google for Nonprofits:
The Google for Nonprofits Program (https://www.google.com/nonprofits/) offers qualified organizations access to free versions of paid Google products and special features designed for nonprofits.
The Google for Nonprofits Program offers qualified organizations access to free versions of paid Google products and special features designed for nonprofits. No matter how your nonprofit makes a difference, Google's nonprofit resources can help you fundraise more easily, collaborate more efficiently, and share your story with a wider audience. You can learn more about what Google for Nonprofits can do for you on the TechSoup website (http://www.techsoupcanada.ca/en/support/google/FAQ).
Mobility Access: This venue does have ramps and elevators and IS wheelchair accessible.
Hearing Access: Speakers at this event will use microphones.
Sight Access: Contact the organizers if you need an advance copy of the presentation.
We want everyone to be able to participate in the Net2Van community and events. Please don’t hesitate to let us know what we can do to accommodate your needs.