Engagement? Followers? Likes? Paid? Organic?
We've all heard the lingo, and some of us probably even write reports on these social media metrics, but what do they mean, and how can we go beyond Facebook analytics to glean real knowledge? How can we get better data to help us inform our decisions?
Luckily, we have experts from the BC SPCA coming to enhance our skills and knowledge! Charly and Katrina will provide us with the hows, whats, and whys of social media analytics, as well as give us some practical tips for the real world of social media.