If you only engage in ordinary outreach activities – petition asks, email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are creating remarkable online campaigns based on the theory and philosophy of movement marketing. You'll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
DOORS AT 5:30 PM
EVENT STARTS AT 6:00 PM
ABOUT DARREN BAREFOOT
Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page.
He likes to play on the internet. He's tweeted more than 17,444 times and it has been suggested that he's Reddit's biggest booster. Plus he's co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook
For the official bio: http://www.darrenbare... (http://www.darrenbarefoot.com/about.php)
ABOUT OUR SPONSOR
The venue is generously provided by W2 Media Cafe. They're lovely!