Network organizations create better online campaigns

Net Tuesday is proud to have Jason Mogus (Communicopia) presenting at our February meetup. He'll be joined by special guest Joe Solomon (http://twitter.com/#!/engagejoe) (Net Tuesday founder and 350.org)

NOTE: We expect this event to be very popular, so registration is capped. Please RSVP to confirm your attendance.

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There has been a sea change recently creating new models for how social change organizations (or start up businesses) structure themselves to accomplish a social good. Network organizations, typically those "born after the Internet", are smaller, nimble, less hierarchical, highly collaborative and deeply social by nature. Their leadership, culture, structure, programs, and outcomes are often quite different from those of traditionally structured NGO's.

As these structures are more aligned with the fundamental organizing principles of the web, done right this enables these organizations to punch far above their weight online. In this session we will discuss:

the differences between network orgs and more traditional NGO's why network orgs are an adaptation to the unique challenges and opportunities of our times why traditional NGO's struggle with managing digital innovation why network orgs create better online campaigns - including many examples! some fundamental principles of network centric campaigns Come with your own examples and expect a fulsome discussion on the benefits and limitations of this controversial hypothesis.

Jason Mogus is the principal strategist of Communicopia, a Gastown based firm that has been leading transformative digital projects for social change institutions since 1993. Jason has worked with some highly successful network orgs, including the TckTckTck climate coalition, Nothing But Nets campaign, and Web of Change, as well as for many large NGO's, governments, and sustainable businesses both locally and globally. For a full bio: http://communicopia.com/company/jason-mogus

Suggested background reading:

http://www.bethkanter.org/the-networked-nonprofit/ http://communicopia.com/insights/what-is-a-netcentric-campaign