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The Science of Facebook Pages for Nonprofits

What actually works in garnering likes, comments and shares on Facebook pages? Darren Barefoot and Theo Lamb analyzed 1000 posts from large environmental NGOs and are keen to report their findings. Learn who's doing Facebook well, and what really works to increase engagement.

The event will also be streamed live.


When: Tuesday, September 11, 2012, 6:00 PM To 7:30 PM
Where: W2 Media Cafe, 111 W Hastings, Vancouver, BC


Darren Barefoot

Darren Barefoot is internet famous. He has an honest-to-goodness wikipedia page. He likes to play on the internet. He’s tweeted more than 17,444 times and it has been suggested that he’s Reddit’s biggest booster. Plus he’s co-written several books, the latest of which is Friends with Benefits: A Social Media Marketing Handbook.

Theodora's passion for non-profit causes led her to work in social media where she helps to strengthen online communities. She works with several organizations including the BC Children's Hospital Foundation as an online community manager and with Mountain Equipment Co-op's on wilderness protection across Canada. She's also developed online communities for the BC Mental Health & Addictions Services, the Women’s Health and Research Institute and the Asia Pacific Foundation. Theodora's background in radio and television allows her to bridge her passion for storytelling, media and the web and when she can, she loves to write about redheads.

Net Tuesday is thrilled to have the W2 Media Cafe as our venue sponsor for the[masked] season.

They do cool things. Check them out!

Join or login to comment.

  • Rob C.

    I've just posted my cartoon-blog notes on Social Signal:

    Thanks, Darren, Theo and Eli - that was a terrific evening. Now to think up come short, evocative text messages.

    2 · September 12, 2012

    • Elijah van der G.

      Felice - this could become your full time job!

      1 · September 13, 2012

    • Felice L.

      I'm chuckling. With that said, I'm going to take the rest of our conversation "offline." :)

      September 13, 2012

  • Rebecca R.

    When can we expect the video to be up on YouTube?

    September 12, 2012

  • Linda F.

    A very worthwhile evening. Lots of interesting content in a short period of time.

    September 12, 2012

  • Felice L.

    For anyone who missed it, I curated the event via Storify virtually: Enjoy and feel free to pass it around to your peers.

    2 · September 11, 2012

  • Elijah van der G.

    I've have a rough cut up on youtube by Thursday - I'll upload overnight. In the meantime you can see the livestream recording at

    September 12, 2012

  • Lisa B.

    Most goes over my head, but I managed to clue into some of what was being said :). I'm trying to get help for "Dog Beds for Shelters". Haven't even started a FB page yet ... just me and my sewing machine.

    September 12, 2012

  • terra

    Loved Theo and Darren's examples of who is doing it well!

    September 12, 2012

  • A former member
    A former member

    Lot of information

    September 12, 2012

  • Dreffed

    good presentation, knowledgable and well researched ideas. Would love to see more like it.

    The repartee between Theo and Darren really played with the medium and the audience.

    September 11, 2012

  • Stephen A.

    Great data and their interpretation was presented in an easily accessible manner—I want to know more, but felt like I also learned a few important things (or reinforced what I already believed)

    September 11, 2012

  • Chad

    Are you pumped? Net Tuesday is back, and will stream out if you can't make it in.

    But you should come if you can, have you seen the list of people?


    All the cool, right there.

    1 · September 7, 2012

  • Elijah van der G.

    Hi Becky,

    No prereguirements! I'd suggest this is most useful for people who have a Facebook account and have managed a Facebook Page (or plan to.)

    As for what to bring? A sunny disposition! A questioning mind! $5 if you want to donate at the door to help us throw more events!

    July 29, 2012

  • Becky

    any prerequisite knowledge required? do we need to bring anything? I'm a new member - not sure what to expect...?

    July 29, 2012

  • Elijah van der G.

    This builds and expands on the NetSquared Camp presentation. In the meantime Darren and Theo have done further analysis of their results.

    July 17, 2012

  • Jaydeen

    Is this the same presentation from the NetSquared Camp in April?

    July 17, 2012

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