NetSquared is coming to Surrey!
NetSquared Surrey is a community-driven nonprofit technology meetup and we welcome everyone who wants to use their tech skills for good or who wants to learn how they can use online tools to help tell their stories, fundraise, and change the world.
Our first event will be a double-header exploring how the rise of ubiquitious mobile connectivity is changing how nonprofits campaign.
6:30 - 7:00 pm: schmoozing (http://www.thefreedictionary.com/schmoozing) and snacks 7:00 - 7:45 pm: Connecting offline and online events: Twestival case study 7:45 - 8:30 pm: Winning the Mobile Revolution
Connecting offline and online events: Twestival case study
From the early days of social media, it has been used for social good. The ease and (often) free price tag of the medium combined with its potential reach is extremely valuable. When Rebecca first started her blogging career she used her voice (which was very small) to promote causes and run fundraisers like Blogathon (a 24-hour blogging marathon with pledges). Eventually Rebecca took her efforts offline and into events where real people, not just avatars and screen names, could gather to support a cause. The best example of this is Twestival, which united cities around the world to support local and global causes purely by promoting an event through Twitter. Twestival has been re-launched this year with a new format but Rebecca will be taking a look back at what made it so successful and how they're changing up the model to make an even bigger global impact.
Winning the Mobile Revolution
Today, it’s likely that at least 20% of your website traffic comes from mobile devices That number is rapidly increasing. So too is the diversity of devices people are using to access your site. Today it’s mostly smartphones and tablets, but in a few years visitors will be visiting your site through their glasses or on wall-sized displays. This session will decode that future, and provide valuable insights into how the mobile revolution impacts your marketing and communications activities. Attendees will leave with ideas and tips they can implement immediately to improve their organization’s mobile-readiness.
Although she built her first website in 1997, Rebecca has been blogging about life in BC since 2004 on Miss604.com, and podcasting since 2005. Originally from Surrey BC, Rebecca has been working professionally in online media (from corporate webcasting to news dissemination) for the last 12 years. Rebecca co-founded sixty4media (http://sixty4media.com/), a WordPress website development firm, in 2008 and has co-authored two books: Blogging to Drive Business (2010) and Blogging to Drive Business: 2nd Edition (2012).
Rebecca was a finalist for Woman Entrepreneur of the Year in 2009 (Impact Entrepreneur Group) and was named one of BC’s Top 100 Women of Influence by the Vancouver Sun in 2010.
Darren Barefoot is a writer, technologist and marketer. He’s co-founder of Capulet Communications where he heads a unique movement-marketing program designed for cause- based organizations and leaders ready to engage online movements. He speaks regularly as a digital strategy expert and has been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. He’s also the co-author of Friends with Benefits: A Social Media Marketing Handbook.
Photo Credit: Tricia Wang 王圣捷 (http://www.flickr.com/photos/53991912@N00/2138858960/) - creative commons licensed on Flickr. cc (http://creativecommons.org/licenses/by-nc-sa/2.0/)