Growing Green: Authentically sharing your sustainability story

We all want to play our part in safeguarding the planet and encouraging others to do the same. One of the most effective ways in motivating people into action is by communicating the work that we have done and the sustainable goals that we are striving for.

In this Never Mind the Buzzwords session, we will be discussing how you can tell your sustainability story, in an authentic and transparent way. We’ll be addressing concerns over greenwashing and how you can avoid it by being credible, accurate, and sincere.

Eve McSweeney
As an Account Executive at Beachhut PR Eve collaborates with dynamic companies, ranging from multinationals to tech start-ups. Her interests revolve around creative, insight-driven PR strategies, thought leadership, and human-centric storytelling.

With a focus on the Irish, UK, and US markets, she is driven by her passion for developing captivating narratives for a diverse range of clients and securing prominent media coverage for their businesses. Eve has successfully collaborated with clients in Web3, health-tech, supply chain and ecommerce, and enviro-tech industries. She holds a First-Class Honours degree in Social Sciences and Cultural Innovation from DCU.

Sophie Deans
Sophie is a sustainability specialist who provides coaching services to organizations who wish to create a more sustainable business. She thrives on supporting individuals and small teams to become more sustainable through repeated, everyday actions. She has worked with small companies in industries such as food and hospitality, health and wellbeing, retail services, and educational services. Sophie has supported micro enterprises on the Green Program with the Local Enterprise Office.