Harnessing the human side of brands

Let’s stop for a moment and think: what truthfully matters right now when it comes to growing your brand?

In order to pinpoint the most effective direction and strategies, we must first clearly understand the reality of today’s customer in terms of who they are, what they genuinely care about, as well as recognize the sheer power in the market they have. Our distinguished guest speaker Mark Schaefer is a critically acclaimed best-selling author and marketing Professor at Rutgers who will illustrate why a human-centered approach to brand strategy and marketing is essential in today’s world.

Then, through a fireside chat with Touseef Mirza, Founder of the NY Branding meetup, he will share ideas and provide guidance on how to authentically connect with the empowered customer.

The rules have changed, it’s time to make your brand more human—join us to learn how.

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PRESENTER:

Mark Schaefer
Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow}—one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books, including his new book Marketing Rebellion, which illustrates a truthful view of business and a manifesto for human-centered marketing. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force.

https://businessesgrow.com/
Twitter: @markwschaefer
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AGENDA:

6:15-6:30: Registration and mingling
6:30-7:30: Harnessing the human side of brands / Q&A
7:15-8:00: Mingling with wine -- sponsored by CoreConnect

A special thank you to Shareablee for providing their location for this event. This event is hosted by CoreConnect.