Shift your brand from meaningless to meaningful

A strong brand must first and foremost truly connect on a human level and be meaningful with your audience. So how does one go about doing this abstract task?

Our esteemed guest speaker Patrick Hanlon will provide a step-by-step roadmap on how to develop a strong brand by applying 7 primal codes from his remarkable book Primal Branding. By addressing the universal truths of human beings’ innate yearnings to belong and to believe in ideas that are meaningful, as well as illustrating the sheer power of the current WOKE digital community—Patrick will provide guidance on how to successfully navigate your brand with impact and authenticity for today’s technological-driven world.

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PRESENTER: Patrick Hanlon, CEO, Thinktopia

Patrick Hanlon is the Charles Darwin of branding. Recognized as the world’s leading brand evolutionary. Patrick is CEO and founder of THINKTOPIA®, a global brand and strategic innovation practice for Fortune 100 clients that have included American Express, Levis, Bill and Melinda Gates Foundation, Kraft Foods, Johnson & Johnson, United Nations, etc. His book “Primal Branding” (2006) is the seminal book on the evolving role of brands as belief systems and is listed as one of the Top 10 books in marketing and branding and taught at progressive colleges and universities around the world. He is also the co-founder of Primal.Live, workshop events on a worldwide scale for marketers seeking to build emotional brands. Patrick is an online contributor to Forbes, Fast Company, Inc., Medium.

https://www.thinktopia.com/
Twitter: @hanlonpatrick

MODERATOR: Touseef Mirza, Co-founder, CoreConnect & Adjunct Professor, NYU
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AGENDA:

6:30-6:45pm: Registration and mingling
6:45-7:45pm: Harnessing the human side of brands / Q&A
7:45-8:15pm: Mingling with wine and light snacks -- sponsored by CoreConnect

A special thank you to Shareablee for providing their location for this event. This event is hosted by CoreConnect.