The Power of Influencers!

It is accepted that word of mouth and peer recommendation are the most effective forms of advertising, and their effectiveness is even higher when the people talking about a product or a service have established their authority and credibility around a certain topic.

Influencers have the ability to affect the actions and behavior of people, these influencers are often bloggers.

In the fashion industry, bloggers are the most influential people. They have hundreds to thousands of followers on their social media channels and therefore they are a huge asset to have if you plan to launch a product that targets fashion lovers. and you need them not just to blog about your product once you launch, but also to get their prospective and connections even at the very beginning.

Join us for a great event!

Agenda:

19:00-19:15 Gathering

19:15-19:40 Shenhav Kimhi, Digital Marketing and E-commerce Director at Undies.com (http://undies.com/).

Kimhi will share her insight and her tips on how to pitch bloggers and how to work effectively with social media.

19:40-20:00 Yael Vizel, CEO & Co-founder of Zeekit (http://zeekit.co/)

Vizel will share her experience working with bloggers to spread the magic of digital try on! Zeekit allows bloggers to engage with their followers by letting them see themselves digitally wear the outfits featured on the blog.

20:00- 20:30 Gil Eyal, CEO & Co-founder of HYPR (http://www.hyprbrands.com/).

Eyal will talk about how startups & influencers can build successful collaborations and how startups should build the perfect campaign for their relevant audience.

20:30-21:00 Networking