Content in the Age of Blockchain
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Content proliferates across the Internet faster than creators and advertisers can keep track of it.
How can innovative technologies like Blockchain be used to gather insights about the life cycle of content in the digital landscape?
What does this mean for purposes of attribution to owners and advertisers, understanding user behavior, and platform (or multi-platform) efficiencies?
How can Blockchain technology influence content distribution, tracking, and our relationships with content creators?
In partnership with Live! From Tomorrow (http://livefromtomorrow.tv/), New Tech City and Verizon Open Innovation are proud to host John Crain (https://twitter.com/jallancrain) (Head of Product at Blockapps (https://media.consensys.net/state-change-6-john-crain-blockapps-1a454f717608)) and Laura Gargolinski (https://www.ibm.com/blogs/blockchain/author/laura-gargolinski/) (Marketing Manager on the IBM Blockchain team (https://www.ibm.com/blogs/blockchain/)) to answer these and more questions related to Content in the Age of Blockchain.
6:30 - 7:00 -- Food and Drinks
7:00 - 8:00 -- Panel Discussion
8:00 - 8:30 -- Networking afterparty
Laura Gargolinski (https://www.ibm.com/blogs/blockchain/author/laura-gargolinski/) (Marketing Manager on the IBM Blockchain team (https://www.ibm.com/blogs/blockchain/))
John Crain (https://twitter.com/jallancrain) (Head of Product at Blockapps (https://media.consensys.net/state-change-6-john-crain-blockapps-1a454f717608))
https://cdn.evbuc.com/eventlogos/223792367/lftlogo.png (http://livefromtomorrow.tv/)
Content in the Age of Blockchain