The Role of UX Research in Early Product Development

Calling all future founders, digital disruptors, and tech enthusiasts!

Join us for an exciting virtual workshop to learn more about the value of UX research and how it influences the ultimate success of your product.

Since there’s a lot to take into consideration when it comes to UX research, we’ll be sharing the most important goals to achieve as part of the UX roadmap.

We’ll be presenting:

• The power of incorporating UX into the product life cycle
• What UX activities to consider in the research and discovery phases
• Design thinking techniques
• And finally, how to validate, test, and benchmark success

If you’re curious to learn more about how to include UX research in early-stage product development, then this is an event not to be missed!

Format:
Aligned with the new norm of digital events and in the spirit of inclusivity, this webinar is open to anyone and will be presented remotely via Hopin (https://hopin.com/events/eir-program-ux). Please note, you will need to register on Hopin to attend this digital event.

Agenda:

• Introduction (15mins)
• Connecting the dots between UX and product development (20mins)
• Case study demo with Miro (15mins)
• Open discussion and Q&A (10mins)
• Networking (30min)

Speakers:

• Anita Dordic (EiR Program Lead at Next Big Thing AG)
• Isil Tatlicioglu (UX Researcher at Next Big Thing AG)

We look forward to welcoming you online!

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About Next Big Thing AG (NBT)
Founded in 2016 in Berlin, Germany, Next Big Thing AG (NBT) is a venture studio for the Machine Economy. With a diverse portfolio of IoT, AI, and DLT ventures, NBT provides future founders, investors, and corporations with long-term support to build the next wave of data-driven B2B companies.

Stay Connected
NBT Website (https://nextbigthing.ag)
NBT Academy (https://theworldwecreate.net)