From Side Project to Scalable Product: The Road to Productization

Ever hacked together a cool app or tool and thought, "Could this be a real business?"

Find out in our latest dynamic workshop, "From Side Project to Scalable Product: The Road to Productization", co-sponsored by NetWeb Software and GlobalEdgeMarkets (GEM).

In this session, we’ll walk through the journey of transforming your technical project into a marketable product or service.
Learn what it takes to move beyond code—from identifying your target users to packaging, pricing, and positioning for growth.

What You’ll Learn:

• How to assess the market potential of a side project
• Steps to validate your idea with real users
• Positioning and branding for technical founders
• Building lean but scalable infrastructure
• Turning your codebase into a sellable solution

Doors open at 2pm, talk starts at 3pm, arrive early for networking and light refreshments.
Feel free to bring your laptop.

Speaker Bio:
Alex Romanovich is an internationally recognized business and marketing strategist with a multidisciplinary career at the intersection of technology, innovation, and global expansion.

As Program Director at GlobalEdgeMarkets (GEM), he leads complex transatlantic engagements with a focus on talent attraction, digital innovation ecosystems, and strategic outreach campaigns.

A former IBM Global Services Business and Technology Architect, Alex has spent over three decades developing and executing data-driven go-to-market strategies for Fortune 500 firms, scaleups, and public-sector institutions.

His expertise spans digital transformation, B2B marketing, and enterprise-level solution integration, supporting clients such as American Express, SAP, Bertelsmann, EPAM Systems, and NICE Systems. Alex has led dozens of initiatives in deeptech, fintech, AI, and e-commerce, guiding companies through critical phases of internationalization and technical recruitment.

He has also been deeply involved in startup ecosystems, acting as advisor, judge, and strategist for accelerator programs and innovation forums — including SLUSH, where he has collaborated with Finnish and Nordic stakeholders for over five years. His background includes significant investments in travel, tourism, and cultural exchange programs, where he has helped bridge the innovation and academic networks between North America and Europe.

He has also developed and launched more than 15 online platforms across various sectors, including healthtech, community platforms, and B2B marketplaces.

A frequent speaker, podcast host, and member of The CMO Club and Forbes Business Council, Alex brings a global mindset, technical fluency, and a diplomatic engagement style that is ideally suited for cross-border talent campaigns and market entry initiatives, such as Business Finland’s “Top Expert” program.