SEO for Generative AI: Rethinking Search and Discovery in the Age of LLMs

Join us for an interactive workshop on optimizing content for AI-powered search systems! As ChatGPT, Perplexity, and other LLMs reshape how people discover information, traditional SEO strategies need an upgrade.

In this session, you'll learn how to make your content discoverable by both search engines AND AI systems through semantic optimization, structured data, vector embeddings, and smart content architecture. We'll cover practical strategies including schema.org markup, concept density optimization, and how RAG (Retrieval-Augmented Generation) systems retrieve and cite sources.

What to expect:

• Understanding how AI ranking differs from traditional SEO
• Hands-on activity: optimize a sample article for AI systems
• Practical tools for testing and monitoring AI retrieval
• Actionable takeaways you can implement immediately

Perfect for developers, content creators, marketers, and anyone building for the modern web. Bring your laptop for the hands-on portion, or share with someone else!

Doors open at 2pm, talk starts at 3pm, arrive early for networking and light refreshments.

Join the NJ Code & Coffee Community Discord - come hang out before and after:
www.codeandcoffee.chat

The Speaker: Charles Inwald is full stack developer based in New York who has worked at Apple and various startups.