Navigating the Devil's Triangle of Social Media - Brown Bag Lunch-n-Learn

We meet on the 2nd Wednesday of every month for a Brown-Bag Lunch-and-Learn at 12pm. Bring your lunch, there will be a 20-minute presentation followed up open-discussion and brainstorming on the featured topic:

12:00-12:20 - Networking/brown-bag lunch

12:20-12:45pm - "Navigating the Devil's Triangle of Social Media: Twitter, LinkedIn, and Facebook" - Rachel Durkan, President, Paradigm Marketing and Design (http://www.paradigmmarketinganddesign.com/)

12:45-1:15pm - Q&A/Open discussion

1:15pm-1:30pm - Networking

Join us!

Christine/Bob/Rachel

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"Navigating the Devil's Triangle of Social Media: Twitter, Facebook, and Linked In"

Social Media plays a key role in marketing our businesses today and can create a dangerous time, energy, and money drain when not implemented well.

Join Rachel J. Durkan, President of Paradigm Marketing and Design (http://www.paradigmmarketinganddesign.com/), who will discuss:

• The benefits and limitations of social media marketing

• Which social media outlets you should leverage to maximize your marketing efforts

• How best to utilize social media successfully

• The rule of use for Facebook, Twitter and LinkedIn

• The role social media plays in your greater marketing efforts

You'll leave this presentation with a clear understanding of what you need to do in order to make Twitter, Facebook, and LinkedIn an integral part of your business development efforts.

About Rachel Durkan:

Rachel Durkan is the Founder and President of Paradigm Marketing and Design. Over the past seven years, the award-winning marketing agency has evolved into a complete turnkey agency, providing a range of marketing and design services to business-to-business, business-to-consumer and non-profit organizations — from start-ups to large, multi-faceted companies.

Before launching Paradigm, Rachel worked at Pfizer, and then United Way. She holds an MBA from Fairleigh Dickinson University and certifications in website development and graphic design. A 2016 Leading Women Entrepreneur Finalist, Rachel is also a published author, co-authoring Breakthrough Results! and has contributed to several professional publications in which she shares her expertise in the areas of marketing, branding, web and graphic design. Paradigm Marketing and Design is a 2015 & 2016 Graphic Design Award Winner from GDUSA. Rachel currently lives in Mount Tabor, NJ with her husband and son.