DIGITAL MARKETING MASTERCLASS: GOOGLE & OTHER DIGITAL ANALYTICS

What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.

In this lesson, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.

This workshop will cover the following:

• Understanding what Google Analytics is and isn’t
• Integrating Google Analytics into your Web site
• How to tag marketing campaigns so they can be tracked in Google Analytics
• What Google Analytics data is most useful for decision making

FOR MORE INFO & TO REGISTER: https://www.ifelnj.org/events