How to do better launches with gradual rollouts, sponsored by Optimizely

Dit evenement is geweest

133 personen zijn geweest

Locatieafbeelding van evenementslocatie

Wat we doen

Hi everyone,

We're very excited to announce our next meetup with Jon Noronha from Optimizely as our speaker!


How to do better launches with gradual rollouts

Launching new products and features can be risky. No matter how much planning you do, there is always a chance that something goes wrong on launch day and your product begins throwing a bunch of errors and conversion rate starts plummeting. The damage from a bad launch can have long-lasting effects on your customers’ perception of your product and can result in lost revenue and customer churn. To prevent these issues, you could try to do more QA or beta testing but catching everything is practically impossible.

Instead of trying to prevent every launch issue, embrace the idea that failure is inevitable and start releasing products with a focus on resilience and recovery from failure. Ditch the big bang launch, and instead embrace gradually rolling out your new features to validate your product with real customers while minimizing the blast radius.


Jon Noronha, Senior Director of Product Management at Optimizely, will discuss best practices for using feature flags to do gradual rollouts including how to incorporate internal and beta customers into your roll out plan, how to know when you can expand your rollout to larger portion of customers, and how to roll back safely.


18.30 - Doors open
19.00 - Talk starts
19.45 - Q&A
20.00 - Drinks

This talk is sponsored by Optimizely.

Optimizely is the leader in digital experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. To learn more, visit (

TQ is a curated tech hub in the heart of Amsterdam. TQ is founded by TNW with the aim of helping startups grow exponentially, by providing them with the right community, programming, and facilities. To learn more, visit (

Our friends at ProductCamp Amsterdam are back again with their yearly event this Sunday.

If you're looking for practical advice from peers in Product that you can immediately apply to your daily job, this is the place to go to meet other professionals and share experiences. Instead of a traditional conference with predefined topics and plenary sessions, the participants determine what ProductCamp is about. In unconference fashion, it's about actively engaging in a day of workshops, discussions, networking and learning.

To learn more, visit (

See you soon!

Iris, Steven, Gavin