Ecommerce in 2026: What Changed, What Still Works, and What’s Next

Ecommerce is changing, but not in the way most headlines suggest.
Between rising acquisition costs, weaker attribution, AI-driven discovery, and shifting customer behavior, many ecommerce teams are starting to feel that performance marketing doesn’t scale the way it used to.
This session is designed to help ecommerce founders, heads of ecommerce, and growth leaders understand what has actually changed, what still works, and where teams should focus next, without chasing hype or rebuilding everything.

### What we’ll cover

• How ecommerce funnels are evolving from linear journeys to system-level decision flows
• Why performance marketing often stops scaling before it “breaks”
• Where AI and agents start to influence discovery and purchase decisions
• How paid ads, conversion, and measurement connect to future readiness
• How to identify what you should focus on now vs. later

### Who this is for

• Ecommerce founders and co-founders
• Heads of Ecommerce, Growth, or Marketing
• Performance marketers and paid media leads
• DTC and mid-market ecommerce operators

### What this is NOT

• Not a tool demo
• Not a sales pitch
• Not beginner-level ecommerce content

This is a 40 minute, practical, strategy-led session with time for discussion and questions.
You don’t need to prepare anything, just bring your current challenges and questions.