Business Strategy in Practice: Make Better Decisions for Your Business

A practical workshop for people starting or running a business

📅 Date & time: 19 Nov, 2026 6pm to 9pm
📍 Location: Commonroom
🗣️ Language: English

You have an idea, a business, or several possible directions.
But how do you decide what deserves your time, money, and attention?
Should you focus on a particular type of customer? Change your offer? Raise your prices? Accept a new opportunity or say no?

And how do you make these decisions when the economic environment feels uncertain and artificial intelligence is changing how businesses work?

This workshop explores how to make these decisions using a clear, practical business strategy process.
We’ll work through everyday business situations and connect them to your own ideas, challenges, and choices.

🧭 What we’ll explore

🎯 Finding your focus
Which customers have a problem worth solving and a reason to choose your offer?

💡 Building a stronger offer
How can your offer stand out through the value it creates and the way you deliver it?

🌍 Responding to economic change
How might tighter budgets and changing customer priorities create demand for a different offer? We’ll explore practical responses to economic uncertainty, including challenges relevant to businesses in Austria.

🤖 Understanding AI’s impact
Which parts of your offer could become easier to replace? Where could AI help you deliver more value, reduce effort, or develop a new service?

💰 Understanding the economics
What remains after the work, costs, and effort behind a sale? And when can more sales create more problems?

⚖️ Comparing your options
How do you choose between opportunities when your time, money, and energy are limited?

🧪 Testing before committing
What can you test on a small scale before making a larger investment?

📝 What you’ll take away
The workshop offers practical perspectives and questions to help you think more clearly about your business or idea.

You’ll have the opportunity to reflect on changing business conditions, explore possible responses, and consider what may be worth focusing on next.

🚀 Your 21-Day Business Strategy Challenge
Before we finish, you’ll reflect on:
“The one thing I take away from today’s workshop is…”

You’ll then turn that insight into a personal 21-day challenge: one decision, one manageable experiment, and clear criteria to help you decide what to do next.
The challenge is self-guided and designed to fit your available time and resources.

🤝 Format

• Practical explanations and examples.
• Short individual exercises.
• Shared reflections and discussion.
• Q&A session.
• A closing takeaway and personal action plan.

No previous knowledge of business strategy is required.
Whether you’re exploring your first idea, working independently, or taking an existing business to the next level, you’re welcome.

Bring a notebook, your curiosity, and one business question you’d like to think through. You can also work with the examples provided.

Workshop: free
Dinner: €18 (different options of set menu), paid separately. We are guests of our venue host, so outside food and beverages are not permitted. There is a minimum spend of €18 per person at the venue.
Please support our venue host by ordering during your visit. ❤️
Event duration: 2 to 3 hours

This is the first session of this workshop, and your feedback will help shape future sessions. Thank you!