The Mom Test (Rob Fitzpatrick) — Non-Fiction Book Club

Non-Fictive Book Club #10
The Mom Test

Building a product can sometimes feel overwhelming — especially when you don't know what your customers want, or even how to find out in the first place. Worse: you might have your audience telling you different things, changing their opinion, or just agreeing with whatever you say.

Enter The Mom Test, very practical conversation guidelines to quickly discover what truly matters to your customers, and what doesn't. Better: how to remove bias from both sides of the equation.

Applicable to a wide range of situations, Rob Fitzpatrick's short yet widely acclaimed self-published book "The Mom Test" (also available as e-book on his website) presents mindset shifts, common traps, good and bad user interview questions, and myriad example discussions that you or I could be leading.

Whether you are building something, find yourself on the other side of "bad interviewers", or just are curious about the book, we invite you to join at Vice Versa on Sunday 2nd November at 3pm (an hour later than our usual meetups) to discuss ideas from the book, personal experiences, and... get a practice round!

Sun Nov 2nd, 15:00(!)-17:00
Vice Versa, Ceintuurbaan 206, 1072 GC Amsterdam, Netherlands