How to Build and Execute MarTech Strategy w/Helen Abramova

A not-to-miss session! Our speaker, Helen Abramova, is the Marketing Technology Lead at Verizon. She is a decorated marketer with multiple awards and titles from Marketo (she is traveling from Washington DC).

Topic: How to Build and Execute MarTech Strategy
How do you make the best of your marketing technology stack? We know marketing technology can unleash a digital transformation in your marketing organization. But technology is just a tool, and it is only as good as the teams and processes around it. This session will illustrate how to:

• develop and execute a marketing technology strategy as a bottom-up initiative in a lean team;
• translate business needs into martech requirements, and mature your stack through the right sequence projects and efforts;
• align and communicate with multiple teams.

Agenda:
-Networking, and Intros
-Sponsor intro | metadata.io 15 min
-Thought Leadership presentation| Helen Abramova 45 mins
-Q&A

Meeting Details:
Date: Tuesday, August 27, 2019
Time: 6PM - 8PM
Location: Electric HQ - 408 Broadway, 5th Floor, New York, NY 10013

As always, sandwiches, vino, and beverages provided courtesy of metadata.io (thanks Gil!)!

Don't forget to RSVP!

Cheers
Inga