Question: What is the best way to market to and engage younger audiences?

As media fragments and channels change, do the old rules still apply for up and coming generations? How are you reaching and connecting with younger audiences? Let’s share ideas - winners and losers - for marketing to a younger audience. What channels matter? Do you find audiences, or do they find you? Is anyone using an influencer or brand ambassador strategy? Should we all just blow our 2021 budgets on TikTok? ;)

AGENDA
*Welcome (5 mins)
*Ground rules (5 mins)
*Icebreaker (5 mins)
--Favorite holiday goodie
*Let’s define what we mean by “younger”:
--Gen Z? Millennial? What demographics? What titles/roles?
*Is targeting a younger audience important to your org?
*What is your biggest challenge in reaching this audience?
*B2B folks: do you need to reach, influence, or sell to Gen Z or Millenial decision-makers? How well are ”tried and true” tactics working?
*Who has seen success growing this segment of their audience?
*Wrap-up