The more sophisticated our industry becomes, the closer we’re getting to creating experiences that truly matter to consumers. In 2018, we saw significant improvements in data management tools like CDPs and content monetization strategies that truly centered around the consumer. In 2019, we see the industry capitalizing on these tools and now focusing on the best execution strategy for more personalized consumer experiences.
During our next event, we’ll kick off the discussion with a brief spotlight on the brands that provided the best personalized Super Bowl LIII experiences. The conversation will then open up to insights on how brands can take a more personalized approach to advertising while maximizing ROI and improving ad performance across channels.
Whether it’s a direct-to-consumer approach, leveraging social good or integrating impactful mediums like video or OOH, our experts know how to create experiences that matter! Panelists include:
- Ginger Conlon, US Editor, The Drum
- Caroline Blavet, VP, Business Operations, dailymotion
- Josh Neckes, Co-Founder & President, Simon Data
- Claire Mitchell, Director, VaynerSmart, VaynerMedia
Thank you to our location sponsor, dailymotion, for hosting this event in your office space!
Don't forget to RSVP via Meetup in advance. Space is limited!
Doors open at 6 p.m. and the panel will start at approximately 6:30 p.m., so we have enough time for questions and open networking.
Be sure to use #nyadtech to be a part of the conversation on social!
If you are interested in joining us as a speaker for future meetups, please reach out to [masked]. Include the unique POV you would bring to the conversation, your bio/title and a brief description of your company.
If you are interested in becoming a location, panel or platform sponsor for a future NY AdTech Meetup, please reach out to [masked].