Creating "Sales Effective" Sales Messaging

Before you even reach out to those first customers, what do you say? In this panel discussion, we will learn what it takes to create messaging that makes sense for sales people. Not the stuff that marketing gives you necessarily, but the effective messaging that speaks to and hooks customers. We discuss the in's and out's of creating buying personas, methods of testing messaging, and ways to get attention and keep customers engaged.

PANELISTS

Veronika Sonsev (https://www.linkedin.com/in/vsonsev), CEO and Founder of inSparq (http://insparq.com/)

Veronika has led inSparq to become the social merchandising choice for leading retailers like Kenneth Cole, C. Wonder and American Apparel. Previously, she was an operating executive at AOL and Jumptap where she built new business lines, developed strategic partnerships and launched international markets. Veronika is also a cofounder of Women in Wireless, helping the next generation of female leaders. Veronika earned an MBA from the Wharton School of the University of Pennsylvania and a BA in Economics from American University. She was recently honored by Fast Company as one of 60 members to The League of Extraordinary Women and by TechWeek as one of the Top 100 digital leaders in New York.

Twitter: @vsonsev (https://twitter.com/vsonsev)

Taylor Gould (https://www.linkedin.com/in/taylorgould), VP of Marketing at BetterCloud (http://www.bettercloud.com/)

Starting his enterprise technology career as the 24th employee and 1st marketing hire at Cloud Sherpas (currently 900 employees with $100 million annual revenue), Taylor now leads all marketing and lead generation as VP of Marketing and member of the founding team at BetterCloud, the leading developer of cloud management and cloud security products for Google Apps. Taylor has played an integral role in BetterCloud growing to 20 million users across 40,000 customers over the past three years.

Twitter: @gouldtr (https://twitter.com/gouldtr)

Tom Burbank (https://www.linkedin.com/in/tburbank), Director of Enterprise Sales East at Bitglass (http://www.bitglass.com/)

Tom is a seasoned business professional with fifteen years of experience across enterprise sales, channel sales, business development and SaaS. He currently leads East Coast sales for Bitglass, a cloud access security software provider helping enterprises protect data outside the corporate firewall. Previously, Tom led enterprise sales in the northeast for Pre-IPO company DocuSign, the global leader in digital signature solutions, and before that Tom spent 6 years at EMC where he focused on securing new enterprise logos and establishing early stage products like Mozy.

MODERATOR AND HOST

Mark Birch (https://www.linkedin.com/in/marksbirch), Organizer for the NYC Enterprise Sales Meetup and CRO for Enhatch (http://www.enhatch.com/)

Mike Pierce (https://www.linkedin.com/in/mikeppierce), Co-organizer for the NYC Enterprise Sales Meetup and Enterprise Sales Director for ZocDoc (http://www.zocdoc.com/)

FEATURED SPONSOR

Klink (http://www.klink.com/) offers a sales intelligence platform that helps professionals identify and personalize their customer engagements with real-time sales and social data on their phones, tablets, and computers. In addition, it simplifies and automates the process of updating customer records and logging calls, improving operations, data accuracy, forecasting, and technology adoption. Klink is based in SoHo in New York City.

Bowery Capital (http://bowerycap.com/) is a seed stage venture capital fund based in NYC and focused on investments in the business software space. The firm focuses exclusively on supporting startups that disrupt and upgrade legacy marketing and IT products and services across all organizations. The firm believes that the key ingredients to early success are MRR and ARR growth, and as such provide various sales tools that portfolio companies can leverage to develop a strong early customer base.