"Evolution of Marketing" Panel & Networking Happy Hour

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Meet and network with startups and marketing colleagues, entrepreneurs, and decision-makers from a cross-section of industries, companies, and levels. Marketers from the following companies have attended in the past: Pepsi, L'Oreal, Pernod Ricard, Procter & Gamble, Colgate Palmolive, Rosetta, Young & Rubicam, Ogilvy, Havas, Thomson Reuters, Bloomingdale's, MTV, and American Express.

Join us on Wednesday, May 25th from 6:30 - 8:30pm at Build Grand Central (http://www.buildcoworking.com/). We'll be providing free wine & beer. FoodtoEat (http://www.foodtoeat.com/p/catering) will be providing delicious hors d'oeuvres.

Because we're hosting it at Build Grand Central, the building's security requires us to submit a list of the names of all attendees. Unfortunately, that means no walk-ins will be allowed and you must RSVP online by 3:30pm the day of the event. You'll be asked to provide your full name and email address when you RSVP for this event.

We're testing out a new format this time. This month we'll be hosting a panel discussion on "The Evolution of Marketing" discussing the changing landscape of brand activation and the new skills required to succeed in the marketplace.

Agenda
6:30-7:00 Happy Hour & Networking
7:00-7:30 Evolution of Marketing Panel Discussion
7:30-8:30 Happy Hour & Networking

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Moderator - Maria Blekher Director, MS in Marketing - Yeshiva University

Specializes in consulting and market research in online/on-ground consumer behavior. Professor Blekher received her Ph.D. in Marketing from Ben-Gurion University, Israel, and teaches Principles of Marketing and Marketing Research Methods.

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Panelist - Jesse Itzkowitz, Assistant Professor, Marketing - Yeshiva University
Specializes in consumer cognitive processes, product positioning, and branding. Professor Itzkowitz received his Ph.D. in Marketing and Cognitive Psychology from the University of Florida, and teaches Consumer Choices and Behavior, Brand Management and the Marketing Capstone.

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Panelist - Jeff Stokvis, Omni-channel Experience Strategy Lead - SapientNitro
Jeff Stokvis, Omni-channel Experience Strategy Lead at SapientNitro, brings to clients over 17 years of experience in digital strategy, with a recent focus on leading global enterprise omni-channel transformation strategy. He has led strategy engagements for Fortune 500 brands across a wide spectrum of verticals, including hospitality brands such as Intercontinental Hotel Group, financial services brands such as American Express and Blackrock, and B2B brands such as Siemens, DuPont, UPS, and IBM.

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Panelist - Melissa Griffie, Marketing Executive - MG Marketing Consulting
Melissa Griffie is a seasoned marketing professional with over 20 years experience in the consumer package goods, pharma OTC, retail and resort/hospitality industries. Melissa has worked both on both the brand management and promotions side of the business for companies such as Nabisco, KRAFT, and retail giants such as The Taubman Company (d/b/a The Mall at Short Hills, Beverly Center, etc). Her experience includes work on mega brands such as Oreo and Ritz and smaller spotlight brands such as Newtons, Nilla wafers, Teddy Grahams and Barnum's Animal Crackers. She received her MBA from Seton Hall University.

Remember to join our email list (http://bit.ly/join-nycmarketingmixer) and follow us on Twitter (http://twitter.com/NYCMktgMxr).

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About SendGrid
Founded in 2009, after graduating from the TechStars program, SendGrid (http://sendgrid.com/) has developed a cloud-based platform successfully delivering over 1 billion customer engagement emails each day for Internet and mobile-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber and FourSquare. They also offer their Accelerate program (https://sendgrid.com/accelerate/) to top-tier startups to help the next generation of founders grow their business with reliable technology, mentorship and growth expertise.

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Sy Syms School of Business, Yeshiva University presents: Online MS in Marketing- Learn the Science Behind Successful Marketing Strategies

Beginning in fall 2016 Sy Syms School of Business is offering, one-year, 30-credit MS in Marketing online program (http://marketing.yu.edu/). The program will feature a special emphasis on digital and social media marketing, as well as a uniquely collaborative course structure that will offer students a multifaceted approach to real-world marketing challenges. The program offers comprehensive training in everything from search engine optimization and leveraging social media to the nuts-and-bolts of consumer behavior, data analytics and advertising strategy. Sy Syms School of Business is accredited by The Association to Advance Collegiate Schools of Business, the hallmark of excellence in business education.

About FoodtoEat
FoodtoEat (https://www.foodtoeat.com/p/catering) is a marketplace for companies to get catering from the best restaurants, food trucks and caterers. We impact the way people eat in the workplace by collaborating with the local food community to provide mindful food experiences. We strive to help amazing companies feed their talented employees because we believe that investing in your team is the best investment a company can make. Learn more: http://www.foodtoeat.com/p/catering

About Grand Central Tech
Grand Central Tech (http://www.grandcentraltech.com/) is a community of startups and strategic partners that breaks from the traditional accelerator model by providing an unparalleled value proposition. Accepted companies will receive FREE office space for a YEAR with ZERO equity fee to participate. To support these companies, we have assembled an incredible group of Strategic Advisors, Mentors, Corporate Partners, Growth Partners, and Educational Institutions.