It’s all about traction. You have to build great products, but you also have to get the word out. Today, that means social media marketing, influencers, and aligning your company and your products with popular and emerging themes (such as sustainability, diversity, natural). At times, it could feel as if no matter how glowingly you present your company or products, there is a competitor painting an even glossier picture of itself. This encourages a race to the extremes. Where does it all end? Unfortunately for some companies, it ends up outside the bounds of the law. If you want to learn about how to strike the right balance between self-promotion and overhype, please join us at NYC Startup Academy when we welcome advertising law attorney Audrey Glover-Dichter. Audrey will guide us through the current rules regarding influencer marketing, deceptive advertising, and competitor comparisons, as well as special considerations for privacy and marketing to children. Audrey will also introduce the regulatory landscape and key players. This should be an informative and interesting presentation. We hope to see you there!

Ms. E. Audrey Glover-Dichter has over 25 years of legal experience, and she has extensive experience working with clients and businesses worldwide, mostly in Spanish. Ms. Glover-Dichter uses her legal, business knowledge, and foreign language skills to assist her clients
minimize legal risk in the field of Advertising, Marketing, and Promotions Law (Consumer Protection Law compliance– FTC, FDA, COPPA, CPSC, Can-SPAM, Textile Act, Privacy Issues, etc.) As an Advertising, Marketing, and Promotions Law attorney, Ms. Glover-Dichter guides clients through the creative process for marketing campaigns to be legally compliant
without sacrificing creativity. She also represents clients in challenges for unfair advertising, deceptive advertising, unsubstantiated claims, false advertising, comparative performance claims, advertising to children claims, green claim, made in the USA claims, natural claims,
issues with pricing, promotions and sweepstakes/contests, social media marketing, transparency/consumer content, negative-options, branding, and best practices standards, among others. Ms. Glover-Dichter is a graduate of The American University Washington College of
Law (WCL) in Washington, DC. Ms. Glover-Dichter studied International Law while at WCL, from which she graduated with her Juris Doctor degree in 1990. During her extensive legal career, Ms. Glover-Dichter has authored articles and has spoken at different events sharing her
legal experience and knowledge. Ms. Glover-Dichter has been a successful solo practitioner since November 1999. Currently, Ms. Glover-Dichter is an active member of the Organization of Women in International Trade, OWIT, South Florida Chapter and served as Vice-President of the Planning Committee 2017-2019. Currently, Ms. Glover-Dichter is Assistant General Counsel of OWIT. Ms. Glover-Dichter is also an active member of the Access Committee of the Advertising Club of New York.

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NYCSA's: Advertising Fundamentals for your Startup with Audrey Glover-Dichter

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NYCSA's: Advertising Fundamentals for your Startup with Audrey Glover-Dichter

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