AI & Persona: Building empathy with your users with the help of AI

The key to product success is delivering a valuable experience to your customers. However, every user might have their own expectations and preferences, that can take trial-and-error to figure out.

How do we ensure we know the wants and needs of the majority of our customers? Traditionally, you’ll have to pay top dollar to hire research professionals in order to gain the insights. But now, with the help of the powerful Gen AI, you can get the general outlooks much faster and cheaper.

In this session, our speaker Roger will share with you how to benefit from adopting Gen AI to create Personas in order to build a better product that suits your customers preferences.