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January NYC Web Design Meetup

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Hosted By
Jaron R. and Richard F.


Content Strategy for Responsive Websites

Responsive web design seems to be the hottest thing in the web design world these days, but most of the talk has focused on the design and technical aspects. However, responsive design isn't only about visual design or the behind-the-scenes HTML and CSS. It's a change in the way users experience websites, and it also requires us to change the way we create websites. Content is no longer the last step of a process, to be filled in on a completed design. Instead, content must be a primary component of overall web strategy from day one, as part of a design process that includes collaboration between designers, developers, content strategists, and other members of the web team.

By making content a high priority, you can ensure that users on devices with smaller screens can get to the most important content quickly and easily, and that all users can find the information they need. By using responsive design, you can make sure that mobile users aren't left behind.

This Meetup will give you an overview of what responsive design is, and what you need to think about when developing a content strategy for a responsive website. No technical knowledge required.

Speaker: Clarissa Peterson ( is a freelance web/UX designer & developer. Before setting off on her own, she spent 10 years managing websites at various nonprofits in Washington, DC. She’s now working from the road while on an indefinite roadtrip. Clarissa is currently writing a book on responsive design for O’Reilly, scheduled to be published in mid-2013. You can find her online at and @clarissa (

Professional Networking!

We'll split our time between the presentation and a period of open networking. Please join us, and bring a friend to help our group grow!


Be sure to join our NYC Web Design groups on other online sites:
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770 Broadway, 6th Floor · New York, NY
48 spots left