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A Developers Guide to Marketing your Application

Driving downloads for your application is definitely more of an art than a science, but this talk will discuss the standard baseline things a developer can be doing to make that elusive download number go up. We’ll discuss how to name an application, what makes for a good icon, writing descriptions that matter along with social amplification and application roadmapping. Tools and resources will be shared to help make this process easier.


Stacey Mulcahy is a technical evangelist with Microsoft for Windows 8. Prior, she was the Lead Developer working with a variety of technologies at Big Spaceship, a digital agency based out of Brooklyn, NY. A technical editor and instructor, Stacey enjoys sharing her love for her work in interactive development. She considers her lack of verbal filter and extreme candor just a small part of her charm. You can find her on Twitter @bitchwhocodes or via her blog

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  • Uchendu N.

    Lots of useful insights broken down in a way that makes practical sense.

    November 13, 2013

  • Anne M.

    This may be an unpopular opinion, but I would like to register my displeasure at seeing the speaker's blog name includes cursing... It certainly is a big turnoff for me so I'm a bit hesitant to think that the 'product naming' section of the talk will be to my taste.<requestOff> I hope you all enjoy the talk and I will await another.

    November 12, 2013

    • Stacey M.

      Fair enough. I posted the deck and a message. Feel free to check out the deck and let me know if it changes your mind.

      November 13, 2013

  • Stacey M.

    Hi everyone.
    First off, wanted to share the link to that Gaming event I was talking about -

    Secondly the deck has been posted to dropbox:

    Let me know if you have issues getting the deck. Remember to check the speaker notes for all sorts of more info and links.

    November 13, 2013

  • Kal M.

    I won't be able to attend today. Reality just got in the way :(
    Will there be any way to catch up on the meeting? Notes? Ppt? Code? Website? Anything?

    November 12, 2013

  • Tom W.

    I don't suppose anyone from the Garden City area will be to give me a lift to the event?

    November 8, 2013

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