Driving downloads for your application is definitely more of an art than a science, but this talk will discuss the standard baseline things a developer can be doing to make that elusive download number go up. We’ll discuss how to name an application, what makes for a good icon, writing descriptions that matter along with social amplification and application roadmapping. Tools and resources will be shared to help make this process easier.
Stacey Mulcahy is a technical evangelist with Microsoft for Windows 8. Prior, she was the Lead Developer working with a variety of technologies at Big Spaceship, a digital agency based out of Brooklyn, NY. A technical editor and instructor, Stacey enjoys sharing her love for her work in interactive development. She considers her lack of verbal filter and extreme candor just a small part of her charm. You can find her on Twitter @bitchwhocodes (http://twitter.com/bitchwhocodes) or via her blog thebitchwhocodes.com (http://thebitchwhocodes.com/)